Care Helplife is a program that has been developed for pregnant women, which supports quality and respectful maternity care. Love, care and compassion before and during the pregnancy form the basis of the Care Helplife program. Helplife promotes awareness around safe motherhood much before women start family planning by identifying a package of interventions that lie outside the current healthcare system that also supports women that are expecting, while ensuring that their pregnancy is a positive experience and free from anxiety or other emotional or societal pressures. Helplife provides all the tools and resources necessary for self-care during pregnancy. The program also offers life coaching to support and prepare adolescent girls for their future personal and marital relationships, through a holistic approach.
Over 5,000 pregnant women and adolescent girls have been supported by the Care Helplife program.